精东传媒

Four years ago, Matthew Kusi-Appauh moved from New South Wales to Victoria to take on a role he wasn鈥檛 even sure he could do. 鈥淚t was a long, tough, and at times, painful journey. More than once I thought about throwing in the towel,鈥� he says. But he pushed through, motivated by a self-directed challenge: 鈥淭o help good people do great things.鈥�

Now, as the General Manager of Marketing and Corporate Strategy at Aussie Broadband, Matt says he鈥檚 most proud of getting Aussie Broadband listed on the ASX. For those who don鈥檛 know, the ASX is the Australian Security Exchange. Listing on the ASX gives your company access to a broad network of investors in Australia and across the world. It鈥檚 basically business speak for 鈥榶ou did good鈥�! 鈥淲e鈥檝e taken the business from 20,000 customers to over 300,000 in just four years. Listing was the culmination of all that work and I鈥檓 pretty proud of the part I鈥檝e played.鈥�

At only 27, Matt has achieved a lot, but that also comes with its unique challenges. 鈥淚 think everyone experiences imposter syndrome at multiple points in their life 鈥� uni, work, home, sport, whatever. I鈥檓 no different,鈥� he admits. 鈥淎t one point I grew a beard, partly so people I worked with would think I was older (and therefore more experienced) than I actually was!鈥�

鈥淚f someone had told me I鈥檇 be where I am back in my first year of uni, I never would鈥檝e believed them!鈥�

Talking about his role, Matt says he likes the range of work he gets to do: 鈥淓verything from designing marketing campaigns, to developing new products and delivering major projects. Every week there鈥檚 a new challenge that pushes me to develop additional skills and build creative solutions. Plus, I get to work with some awesome people.鈥�

Having studied a  at UOW, Matt majored in International Business and Economics. 鈥淚 was always interested in business, and I was born and raised in 精东传媒, so the Bachelor of Commerce was the logical choice. It was one of the best decisions I ever made!

鈥淚 received a lot of support from UOW, but the best thing was the people I met and the friends I made while there. They鈥檝e been there through everything, from late-night cramming sessions to work mistakes and the occasional meltdown (even car breakdowns), and have had a hugely positive impact on my life.鈥�

Despite all his accomplishments, Matt doesn鈥檛 believe that you ever truly 鈥榤ake it鈥�, explaining, 鈥淵our career and your life should be a constant work-in-progress. You鈥檒l kick goals some days and completely stuff things up on other days. Just try to learn as much as you can along the way.鈥�

Finally, we asked Matt what advice he鈥檇 give to students finishing up Year 12.

1. Do something you actually enjoy. Just because you got into law, doesn鈥檛 mean you should do it, regardless of what those around you say. Also, if you start a course you think you鈥檒l like but don鈥檛 end up liking it, switch.
2. Be prepared to take a risk! The best opportunities are the ones that excite you and scare you at the same time. The safe option is also likely to get boring after a while.
3. The real world is unpredictable. Things will go wrong along the way and that鈥檚 totally okay 鈥� you just need to pick yourself up and give it another crack.

If Matt鈥檚 career trajectory says only one thing, it鈥檚 that you never know what鈥檚 around the corner. With determination, drive and the motivation to give things your best shot, you鈥檒l be surprised by how far you can go.