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Bachelor of Communication and Media (Digital and Social Media)

Develop in-demand skills. Become a persuasive communicator. Build a globally relevant career.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the .

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

International students are encouraged to apply with the support of an approved UOW agent. An agent can help navigate the application process and ensure that you submit all necessary documentation. For your nearest agent, please see our agent list.

Alternatively, if you would like to apply directly (without an agent), you can start the process through our . Please note, some applicants will not be eligible to apply directly and will be prompted to apply via an agent.

International students who are studying an Australian Year 12 qualification in or outside of Australia may choose to apply through UOW Early Admission, and/or through the .

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Campus ?
ATAR-SR ?
70
Delivery ?
On Campus
Duration
3 years full-time or part-time equivalent
Starts
  • Autumn 2025
  • Spring 2025
  • Autumn 2026
  • Spring 2026
Codes
CRICOS: 094791G
UOW: 1706

Overview

The Bachelor of Communication and Media is an exciting, interdisciplinary degree that helps you develop the skills and expertise in high demand across all employment sectors. Every business, nonprofit or government agency needs employees who are effective communicators. This degree is ideal for students with multiple interests who want a broad range of career options. 

Our degree will help you become a strong communicator, able to express yourself persuasively through diverse media from podcasting to video to social media. We introduce you to the latest technologies in digital and artificial intelligence, new forms of immersive media, and ways to tell vivid, compelling stories. At the same time, we work to develop your skills in the fundamentals, such as shaping content for audiences, building collaborative skills on projects and acquiring the confidence to challenge and reimagine the world around you. You will learn theories that help you understand how media and communication industries work and how they can be improved to serve local and global communities.  

Our teaching style emphasises hands-on experience from day one, giving you the space to experiment and discover your own interests and talents. Throughout the degree you will be working on real world problems, developing a portfolio of work that shows what you can do. We support your learning with state-of-the-art facilities including a fully equipped television and video production studio, radio studios and podcasting suites, design labs and film production spaces.    

See the for more information. 

All students take a group of core foundational subjects. You then do one of five Majors, or areas of specialisation (listed below). You also have the option to do a second major, or a combination of Minors and elective subjects in another field, increasing your knowledge and employability. 

You can specialise in a major by choosing from the following: 

Major 

Campus Availability 

Digital and Social Media 

精东传媒 (On Campus) 

Journalism 

精东传媒 (On Campus) 

Marketing Communication and Advertising 

精东传媒 (On Campus) 

Screen Media Production 

精东传媒 (On Campus) 

Visual Communication Design 

精东传媒 (On Campus) 

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Digital and Social Media (major)

In the Digital and Social Media major, you will learn essential skills in content development and production, artificial intelligence, social media curation and project design through practical experimentation and real-world application.  

You will explore the digital and social media creation lifecycle from initial concept to audience engagement and impact measurement. From day one, you will work with technologies and platforms to test your ideas in projects defined and driven by you. You will bring your ideas to life through research and creative exploration that reflect your interests and career aspirations.  

Our distinctive learning approach ensures you rapidly develop expertise in innovation, prototyping, user testing, and iterative design while tackling authentic challenges faced by today's media professionals. You will learn to make content that resonates with diverse audiences and meets specific client objectives while developing critical thinking skills to analyse and respond to feedback.  

You will gain a deep understanding of digital media ecosystems, platform governance, audience behaviour and the ethical considerations shaping our connected world. You will graduate with a comprehensive portfolio showcasing your abilities in social media strategy, content creation, campaign design and digital storytelling – plus the entrepreneurial mindset and collaborative skills needed to thrive as a media and communication professional in the creative industries. 

Careers

  • Brand Manager and Consultant 
  • Communication Officer  
  • Community Engagement Manager  
  • Content Creation and Producer 
  • Digital Campaign Manager and Coordinator 
  • Communications Officer  
  • Social Media Manager 
  • Media Analyst   
  • Experience Designer  
See more

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's , and the UOW College .

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Applicants must achieve the required score in a previous qualification, equivalent to completing at least 13 years of schooling in Australia.

  • Academic Entry Requirements

    To succeed in your chosen course, you should have completed relevant subjects in senior high school or other qualifications. For more information, refer to UOW's Entry Requirements page.

  • English Language Requirements

    The following level of English is required to gain admission to this program:

    English Test

    Overall Score

    Reading

    Writing

    Listening

    Speaking
    IELTS Academic

    6.5

    6.0

    6.0

    6.0

    6.0
    TOEFL (Internet-based)

    86

    18

    18

    17

    17

    UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

    Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study and practical work & placements.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognizes various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
精东传媒On Campus$17280 (2025)$103680 (2025)
精东传媒On Campus$18144 (2026)$108864 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewing annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

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